As you may know, SEO stands for Search Engine Optimization. But what does that mean? And what does search engine optimization entail? In short, SEO is focused upon acquiring website traffic and high search result rankings organically. By organic, we mean without paying for web traffic via pay-per-click ads, among other methods. Within SEO, there’s a wide variety of strategies to accomplish the aforementioned goals—some of which are more effective than others. This could be anything from developing website content around keywords related to your industry to maintaining a strong presence across multiple social media platforms. SEO practices and strategies are constantly changing to remain effective as internet search engines continuously update algorithms.

 Of course, SEO is only as effective as the strategies used, and to determine the strategies that perform well and those that don’t, an SEO strategist (or just plain SEO) needs to monitor the success of their strategies through accurate analytics. Queue StatCounter! We provide precise analytics and website stats for our valued members so they can make effective decisions as to where to go with their SEO strategies. Of course, we also work to provide insightful resources for those looking to delve into SEO. Having said that, let’s take a look at what SEO stands for, what it entails, and some key tips for those just getting started.